- Build a website–To me this seems silly to post but you have no idea how many authors I know who still have no websites. They rely on their Amazon pages or nothing at all to direct their reading public to their books. I suppose this will work for some but for those who want to control content on their sites, you will not get that with an Amazon author page if you wish to categorize your books or if you wish to have a bio, a contact page, a newsletter, or a blog. Amazon pages are limited to what is uploaded to each book and a small amount of personal information like your bio and your social sites. WordPress, Blogger, and Wix (there are many others too now) allow you to customize your “store front” to your exact specifications and not Amazon’s or Barnes & Noble’s.
- Blog–If you can, blog on a regular basis whether you post once a week or five times a week. You accumulate followers by telling people in your social networks that you now are blogging. Hurray! As well, you accumulate followers when you follow other bloggers because they will tend to follow you back. It’s a synergistic way of gathering readers and getting your name out to the ethosphere. And each time you blog, your followers will get an email notification telling them you have posted an article. Once people begin to “like” or to comment on your posts, interact with them in meaningful ways. Don’t just say “Thanks!” and dash off. Tell them their comments strike you somehow. That they are kind to have commented at all. Be personal with your followers and they will share you with their followers sometimes by reblogging your posts! Or by sharing your link on Facebook and Twitter. Kindness goes along way with people. It certainly does with me. And, don’t forget to include buy links to your books.
- Social media–If you’re not already on Facebook and Twitter, you are missing books sales and referrals from these social avenues. I can’t say enough about getting accounts on social networks. Here are a few more obscure sites you might think about joining too: LinkedIn, Tumblr, Reddit, StumbleUpon, Ning, Vine, MeetMe, Flickr to name only a few. Of course you’ve heard of them but how many of you are actually active on these sites?
- Easy access to book content–Make sure the landing page on your website contains a book image (or images), reader reviews, and links to your buy sites as well as any book trailers and other videos of or about you or your books.
- Book sampling–This is what I’m talking about when I refer to book sampling… “You can find the first few chapters of my latest book, The Deer Effect, by CLICKING HERE.” These days authors must make their samples available online much like we would sample books in the bookstore. You can even use images of the back blurb to make sampling your book a more visceral experience to potential buyers.
So, there you go, 5 ways to increase your presence. I hope you employ these ideas now or soon. And, if you have success because of this short post, please pass me around to your friend. I write books too! ~Susan
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